Each year, TIME recognizes 200 groundbreaking inventions that make the world better, smarter and a bit more fun. So it's no surprise that this year, the 8K 360º action camera, Insta360 X4, made TIME's Best Inventions list.
Recognized in the Consumer Electronics category, Insta360 X4 has revolutionized the way creators capture life's adventures. The best moments often happen when you least expect them, with no second chance to capture a moment once it's passed. While traditional action cameras are fixed in one direction, X4 records every angle simultaneously, eliminating the need for a camera crew and catching moments you may have missed otherwise. Paired with the iconic Invisible Selfie Stick, X4 captures impossible third-person perspectives without the stick appearing in the shot, perfect for solo content creators who want seamless shots of their adventures.
"Insta360’s X4 is like having a multi-camera setup in one device. With two ultra-wide lenses and 8K capture, the 360-degree action camera records everything in sharp detail, allowing users to reframe an angle during editing and to get really creative with the composition."
TIME, Best Inventions 2024
But the creativity doesn't stop once the camera has stopped rolling. 360º video opens up a rare opportunity: the chance to choose the best angles after filming. With the flexibility to change perspective after the fact without setting up the shot beforehand, users can fully customize and reframe 360º footage in an unlimited number of ways. Insta360's free desktop editing suite and mobile app offer boundless creative effects, one-tap templates and AI reframing tools for simple on-the-go editing, meaning anyone can edit dynamic videos regardless of their experience or ability, as well as a new Adobe Premiere Pro plug-in to streamline the editing workflow.
"AI features simplify tasks that typically would require time-consuming post-production work, like automatically erasing a selfie stick or adding special effects."
TIME, Best Inventions 2024
Insta360 X4 is the ultimate 360º action camera with immersive 8K30fps, 5.7K60fps and 4K100fps 360º video and wide-angle 4K60fps flat videos in Single-Lens Mode. With a 5nm AI Chip, 135-minute battery life and smart AI features, it simplifies content creation and action capture. Rugged and waterproof to 33ft (10m), X4 allows creators to push past conventional boundaries and capture content in the most extreme situations. With standard and premium removable lens guards and a robust 2.5" Corning® Gorilla® Glass touchscreen, creators can throw themselves into anything knowing X4 is completely protected and up to the challenge.
Insta360 X4 is a top-tier tool for creators who demand high-quality 360º video capture. Grab the official TIME's Best Inventions-winning action camera today from the Insta360 Official Store.
Read what TIME had to say about Insta360 X4 or see what else made the list.
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