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Insta360 Unveils Limited Edition X4 BMW Motorrad Edition and New Features

Deepening ties with BMW Motorrad, Insta360 is excited to bring a limited-edition version of our best-selling Insta360 X4 to riders around the globe.

An exclusive, 2000-unit only release designed to celebrate those loyal to the BMW Motorrad family, our flagship 360° action camera comes with iconic BMW Motorrad brand markings, creating the ultimate companion for your two-wheeled adventures.

Max Richter, VP of Marketing at Insta360, shared his anticipation ahead of the launch:

“This special edition Insta360 X4 perfectly embodies the spirit of adventure that both Insta360 and BMW Motorrad share. We're proud of our partnership with BMW Motorrad and our shared passion to push limits and tell stories in a way that truly reflects one of life's many thrills."

Alongside the updated design, the camera will include new updates and features designed exclusively for those capturing on two wheels with a dedicated Dashcam Mode.

BMW Motorrad-Inspired Design

A statement for those on and off the road, Insta360 X4’s sleek black body features a streamlined design and the signature BMW Motorrad logo, adding a touch of sophistication to your camera. In addition, the Thermo Grip Cover also gets a fresh coat of paint to enhance the stylish design.

A new BMW Motorrad official dashboard used with X4.

Inside the camera, you'll see flashes of BMW Motorrad across the user interface, including a new BMW Motorrad stats overlay. When editing, apply the overlay to show your speed, direction, and more onto your 360° footage, creating immersive and informative videos that capture the thrill of every ride.

Exclusive Accessories to Match

This limited edition release comes packed with premium extras to complete the kit.

A BMW Motorrad branded Carry Pouch protects your Insta360 X4 in style, as well as a set of stickers for decorating your ride.

The Insta360 X4 BMW Motorrad Edition also comes in complete, premium packaging, making it a perfect gift for any motorcycle enthusiast, friend or family.

New Dashcam Mode: Never Miss a Moment

Taking inspiration from traditional dashcams, a new dedicated Dashcam Mode lands on Insta360 X4. Unlike the current Loop Recording feature, which overwrites footage based on time, Dashcam Mode works based on storage space.

New Dashcam Mode for X4, BMW Edition.

This means you can set aside a specific portion of your memory card (like 5%, 10%, 20%, or 30%) just for Dashcam Mode recordings. It'll keep capturing those crucial moments on the road, automatically overwriting the oldest files when space gets tight. Even with a smaller memory card, you'll have peace of mind knowing your most recent footage is always safe.

Why choose Insta360 X4 for your next ride?

We know that capturing the best parts of your adventures requires a camera you can trust. That's why we've packed Insta360 X4 with features that make it the ultimate riding companion. From its rugged design to its intuitive controls, Insta360 X4 is built to enhance your riding experience, not complicate it.

Immerse Yourself in 8K 360°

Insta360 X4's stunning 8K 360° video captures every detail of your surroundings in breathtaking clarity. From sweeping landscapes to the intricate details of your bike, you'll relive every moment in vivid detail. Reframe your shots after the fact to highlight the best angles and perspectives, creating dynamic and engaging videos that showcase the full experience of your ride.

Insta360 X4's Invisible Selfie Stick feature magically removes the stick from your footage, leaving you with epic third-person views that look like they were captured by a drone. It's the perfect way to show off your riding skills, your bike, and the stunning road ahead.

Smooth Footage, No Matter the Road

Bumpy roads and rough terrain are no challenge for Insta360 X4's FlowState Stabilization. Even when tackling challenging trails or navigating city streets, you'll be amazed at how professional your videos look, even without a gimbal.

The best part of filming with an Insta360 X4? Group rides are easier than ever, as you'll film in complete 360°, with the ability to reframe the highlights. Get the whole gang in the shot as you ride together!

Unpredictable weather won't stop you from capturing your adventures, too. Insta360 X4 is rugged and waterproof up to 33ft (10m) without a case, so you can ride with confidence in any condition.

For more on how Insta360 X4 is the perfect action camera for riders, read our latest blog here.

Set to Unveil at EICMA Expo, World's Biggest Event for Riders

Insta360 X4 BMW Motorrad Edition will be available for purchase globally starting November 6th. Don't miss out on this limited edition release – the perfect way to capture your next motorcycle adventure in style.

At Insta360, we're not just camera makers, we're riders too. We understand the thrill of the open road and the desire to capture those unforgettable moments, so we can't wait to see how BMW Motorrad enthusiasts use Insta360 X4 to capture and share their adventures and love for the open road. Order now via Insta360's Official Store.


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WRITTEN BY @Insta360
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