Insta360 is thrilled to announce an exciting partnership with Big White Ski Resort, a popular Canadian resort renowned for its world-class skiing and family-friendly atmosphere. As a global leader in 360-degree and point-of-view (POV) camera technology, this partnership is set to enhance the resort's content creation capabilities and provide guests with a range of Insta360 products through the resort's retail outlets.
Located in the picturesque mountains of British Columbia, Canada, Big White Ski Resort attracts winter sports enthusiasts from around the globe with its stunning landscapes and excellent snow conditions. The collaboration with Insta360 aims to provide an unparalleled guest experience, enabling visitors to capture and share their adventures with Insta360's advanced technology.
The partnership will offer an array of interactive and engaging experiences, including exciting challenges and contests where guests can showcase their best moments captured with Insta360 cameras on social media platforms. There are also workshops planned to teach guests how to capture, create, and edit high-quality footage, making the most of their Insta360 equipment.
Beyond the winter season, the partnership extends to year-round sponsorship of events such as the Freeride Days Mountain Bike Festival and TELUS Winter Terrain Park. As well as sponsorship and branding, Insta360's diverse range of cameras and accessories will be available for various activities, from skiing and snowboarding to mountain biking.
The partnership builds upon the successful organic relationship between Big White and Insta360, with Big White's content team previously utilizing Insta360 cameras for creative social media projects and collaborations with local influencers.
Big White Ski Resort is a top destination for ski enthusiasts from around the globe. Known for its family-friendly atmosphere, 100% ski-in, ski-out resort village, and excellent snow conditions, Big White offers an unparalleled winter sports experience with terrain to suit all ski and snowboard abilities.
With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers, and professionals bring their ideas to life.
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