Insta360 Announces Partnership with Aspen Snowmass

Dec 24, 2024

This winter, Insta360 has partnered with Aspen Snowmass to offer an unforgettable way to capture winter adventures in stunning 8K quality. Aspen's four mountains are an exciting backdrop to experience Insta360 X4—the official action camera of Aspen Snowmass.

A Game-Changer for Winter Sports

Backed by 3x Olympic gold medalist and professional snowboarder Shaun White, Insta360 X4 films ultra-sharp 8K 360º videos, crisp 5.7K60fps or 4K100fps slow motion, and immersive 4K60fps POVs in Single-Lens Mode. With features like the Invisible Selfie Stick, which seamlessly disappears in 360º footage, users can capture incredible third-person perspectives without needing a complicated setup or an extra pair of hands.

A snowboarder at Aspen Snowmass holding Insta360 X4 and the Insta360 Invisible Selfie Stick out in front of themselves.

The camera's advanced 5nm AI chip provides up to 135 minutes of battery life and smart features that make filming easier than ever. In addition, Insta360's leading FlowState Stabilization technology ensures footage stays smooth and shake-free, no matter what.

Designed for extreme conditions, X4 is built with IPX8 waterproofing (up to 33ft) and can operate in temperatures as low as -4ºF. Removable Lens Guards provide added durability against the harshest environments. With 360º capture and Insta360's easy reframing and AI editing tools, you can simply hit record, enjoy the ride, and find the best moments later in the Insta360 app.

Why Aspen Snowmass?

Aspen Snowmass is a world-renowned destination for skiers and snowboarders, offering more than 3,300 acres of terrain, 150 miles of runs, 94 trails, and terrain parks for all levels to explore.

"We're thrilled to partner with Aspen Snowmass, bringing our groundbreaking camera technology to this world-class ski resort," says Max Richter, Vice President of Marketing at Insta360. "With Insta360 X4 as the official action camera of Aspen, visitors will be able to capture and relive those unforgettable moments on the slopes in incredible detail."

A snowboarder at Aspen Snowmass snowboarding in front of a ski lift. Insta360 X4 and the Insta360 Invisible Selfie Stick is out in front of themselves.

Guests should be on the lookout for a new Insta360 terrain park feature in the Snowmass LowDown Park this winter, and can look forward to a new Insta360 wooden feature next summer in the Snowmass Bike Park.

The Ultimate Camera for Snow Season

From the breathtaking landscapes to the epic runs, record your winter adventures with Insta360 X4, the official action camera of Aspen Snowmass.

A snowboarder at Aspen Snowmass jumping down a mountain holding Insta360 X4 and the Insta360 Invisible Selfie Stick out in front of themselves.

Grab yours at any of Aspen's Four Mountain Sports retail stores and capture winter like never before.

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