Make Every Snow Day 8K: Insta360 Partners With Banff Sunshine Village

Insta360 is excited to announce we will be bringing our pioneering action cameras to one of the world's top ski resorts, as we have partnered with Banff Sunshine Village.

The resort is located in Banff, a beautiful town in the province of Alberta, Canada that borders with British Columbia. It has a population of under 8,000 yet receives over 4 million tourists each year—the majority of whom go for skiing and snowboarding, with Sunshine Village being their preferred set of slopes. It's easy to see why: the location was voted as 2024's best ski resort in terms of overall satisfaction by Ski Mag and the third best in all of North America by Conde Nast Traveller.

Besides for their views of the stunning Canadian landscape, smoke-dry powder and wide variety of slopes, Sunshine Village does have another, incredibly unique, calling card: the longest-running pond skim event on the continent, the Slush Cup. On the final day of the season, thousands gather to see 100 competitors try and slide across a frozen 110ft pond—any way they can! And in the event's 95th edition, Insta360 is getting in on the fun too.

“We at Banff Sunshine are beyond thrilled for our partnership with Insta360, the leading POV action camera on the market," said Kendra Scurfield, Brand and Communications VP at Banff Sunshine Village. "As the leading resort in the Canadian Rockies, we aspire to live up to our location high on the continental divide in Banff National Park, Canada’s first national park."

This partnership means that Mr. and Mrs. Slush Cup 2025 won't just take home the trophy, they'll win an Insta360 camera and have their iconic moment shared on our social media too. But they aren't the only people at Banff to benefit from this union: all season pass holders can get a free Snow Kit worth CAD$67.99 when they purchase an Insta360 camera!

"We look forward to effortlessly sharing the beauty of the Canadian Rockies with the world," Scurfield added. "Through our partnership, guests of Sunshine Village will be able to purchase Insta360 cameras at our mountain resort, making it easy for guests to take home and share their memories of carving up Canada’s Best Snow at Banff Sunshine Village.”

Our cameras are the perfect way to make and keep your memories of Banff Sunshine Village, and will be on sale throughout the season and beyond at the Sunshine Store. Just check our blog to find out what works best for you. And if you want to quickly get up to speed with our 360° cameras, we'll have training courses available that will have you filming like a pro in no time.

If you want footage as smoke-cold as the powder on Lookout Mountain, check out Insta360 Ace Pro 2. Our improved PureVideo mode will ensure the contrast stays sharp, the shadows are clear, and that there will be no white-outs while filming on-piste. Plus, with FlowState Stabilization and 360° Horizon Lock, you can bail all you want and not only will your footage will stay smooth, the camera will be fine too! It's ruggedized for outdoor conditions and waterproof to 13m.

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For those looking to tackle one of Sunshine Village's more adventurous slopes, Insta360 is the perfect partner. Insta360 X4 was designed with thrillseekers in mind; the dual lenses capture 360° footage in 8K detail, ensuring you never miss a moment, and accessories such as the Chest Strap and Third-Person Backpack Mount allow you to keep both hands on your skis, put together a perfect run, then find the perfect clip back in the lodge with reframing technology. There's a reason why it's Shaun White's camera of choice!

However, for those who're more interested in kicking back in Centennial Lodge rather than hunting the thrills of Delirium Dive, there's Insta360 GO 3S. It's a tiny mighty 4K camera that only weighs 1.4 ounces and is designed to conveniently capture your point of view. When building snowmen with the kids or enjoying the views of Strawberry Express together, you can attach it to our Helmet Mount and get immersive POV footage, completely hands-free!

If you can't make it to Banff this ski season, don't worry—you can get all those cameras and more from the official Insta360 store and selected retailers worldwide!