Insta360 at EICMA 2024: Uniting Riders, Technology, and Creativity

EICMA 2024 has come to a close, and it was a milestone event for Insta360.

As one of the premier platforms for motorcycle enthusiasts, this year’s show was a fantastic opportunity for us to highlight our innovative products and engage with the motorcycling community on a whole new level, including the debut of a brand new product, Insta360 X4 BMW Motorrad Edition.

Here's a wrap up on the biggest motorcycle event of the year.

Partnerships Galore: BMW Motorrad, Cardo, Sena & More

Our booth saw huge interest as we unveiled the Insta360 X4 BMW Motorrad Edition—a collaboration that brings together the best in 360° camera technology with BMW Motorrad’s iconic styling. From a custom design to rider-focused features like Dashcam Mode, this limited-edition release perfectly captures the spirit of the road.

Insta360’s partnerships didn’t stop there. Our commitment to top-tier audio integration for motorcyclists was further demonstrated through our partnerships with Cardo and Sena at EICMA. Each partnership brought unique experiences to riders, highlighting Insta360’s dedication to enhancing every aspect of on-the-road content creation.

With Cardo, attendees experienced how Insta360 cameras paired seamlessly with Cardo’s advanced communication systems, capturing clear, wind-resistant audio even at high speeds. This integration allows riders to record every word and engine roar, ensuring an immersive audio experience to match the stunning visuals.

Meanwhile, our partnership with Sena provided EICMA attendees with deeper industry insights and exclusive opportunities. Through our ongoing collaboration, we’ve been able to exchange knowledge and develop new ways to enhance the rider’s experience. To celebrate our partnership, we teamed up with Sena for a special social giveaway, bringing added excitement to EICMA attendees and Insta360 fans alike.

Meet-and-Greets and Exclusive Workshops

Our EICMA booth was packed with excitement as we hosted some of motorcycling’s biggest names. Jonathan Rea, Elisa Mazzuchelli, Niccolò Canepa, and other world-renowned athletes joined us to connect with fans, sign autographs, and share their insights on creating dynamic riding footage.

Jonathan Rea, a WorldSBK champion, brought his expertise on capturing high-speed action, while other athletes shared tips on using Insta360 gear to elevate their road experiences.

Hands-On Demos and an Immersive Booth Experience

We offered attendees hands-on access to Insta360’s latest lineup. Our interactive demo stations allowed fans to test out features designed for smooth, stable footage, whether capturing the curves of mountain roads or the intensity of a racetrack.

Throughout EICMA, we kept the momentum going with exclusive giveaways, social contests, and prizes. Fans had the chance to win the latest Insta360 gear, including an Insta360 helmet signed by Niccolò Canepa, as well as entries into exciting social media challenges for 360° video creators.

Building Stronger Connections in the Motorcycling World

EICMA provided an incredible stage to strengthen Insta360’s ties with both motorcycle brands and the riding community.

The enthusiasm and creativity of the motorcycling community at EICMA have inspired us to continue pushing boundaries in 360° videography and tech innovation. Thank you to everyone who stopped by, joined our workshops, and shared the experience with us. We’re already looking forward to next year—until then, keep capturing the thrill of the ride with Insta360. Explore our latest cameras here.

---

Keen to keep up to date on Insta360 stories? Keep an eye on our blog and sign up for our mailing list.