Following Calgary Debut, Official Nitro RX Camera Partner Will Capture More Magic Moments During Championship Weekend, Coming to Los Angeles March 17-19
(Los Angeles, CA – March 13th 2023) Nitro Rallycross (Nitro RX), a disruptive next generation motorsport created by global icon Travis Pastrana and action sports authority Nitro Circus, has partnered with Insta360, the industry-leading dual 360° action camera brand, as Nitro RX hits the home stretch of its 2022/23 calendar.
The brands first teamed up last month at Calgary, Alberta’s frigid Stampede Park. In front of more than 20,000 passionate fans, Insta360 cameras mounted on the 1,070 hp equivalent all-electric FC1-X driven by Nitro RX’s elite competitors - including Pastrana (USA) as well as European champions Robin Larsson (SWE) and Andreas Bakkerud (NOR) - captured every pulse-pounding moment as they tackled a daunting track complete with a nearly 100-foot table top jump, a steep banked turn, and a narrow ice tunnel.
Insta360 cameras got fans closer to every high-G launch, hairpin turn and tight pass than ever before, providing viewers - already accustomed to Nitro RX’s innovative, video-game influenced content - an even more visceral experience.
“With championship weekend fast approaching and the battle for the series title heating up, we are thrilled to partner with Insta360 to showcase all the high-adrenaline action of Nitro Rallycross,” said Brett Clarke, Nitro RX President. “Their forward-thinking technology captures the intense racing in an entirely new way.”
“We’re stoked to partner with Nitro Rallycross and have our cameras on the frontlines of rallycross racing. Together, we see amazing opportunities to revolutionize how motorsport can be captured,” said Michael Shabun, Vice President at Insta360.
Insta360 cameras like the Insta360 X3 capture 360-degree views where the selfie stick or mount is rendered invisible in the video, enabling creators of all skill levels to capture dramatic moments from a variety of perspectives. The cameras can be placed almost anywhere, from on a dashboard or inside a cockpit to on the back of a car to capture jaw-dropping footage from incredible perspectives.
In addition to teaming up with Nitro RX, the company has worked with top athletes like motocross legend Robbie Maddison as well as leading brands such as Harley-Davidson.
Industry analysts have projected the global action camera market to exceed $5 billion by 2026, with live events and in particular live sport seen as a major driver of this expansion. The action camera is also handier – and heartier - than a DSLR (digital single-lens reflex camera) due to its fixed point-and-shoot model. Insta360 action cameras make capturing even easier with a “shoot first, point later” workflow that ensures athletes never miss a moment of the action. After shooting, creators can use the camera’s accompanying app to pick their favorite angle out of the 360-degree video to share as a traditional flat video.
Up Next
The stakes will be raised higher still when Nitro RX returns to LA’s legendary Glen Helen Raceway March 17-19 to crown its 2022/23 Group E champion. As defending titleholder, Pastrana is determined to hold onto the trophy. But he faces a tough challenge from series leader Larsson - and with Bakkerud, Fraser McConnell (JAM) and Calgary winner Kevin Eriksson (SWE) rounding out the top four - the competition will be fierce.
Glen Helen has hosted Nitro RX before, as its steep hills and banked turns are ideally suited for Nitro RX’s brand of fast and furious racing. Most recently, Glen Helen put on a thriller last October that went down to the wire, with the top six cars crossing the finish line just three seconds apart.
Now, for its 2022/23 finale, Nitro RX is running it back on the best dirt track of the season, and Insta360 will be there to capture all of the intense action.
ABOUT NITRO RALLYCROSS
Launched in 2018 by motorsports icon Travis Pastrana and the innovators of Nitro Circus, Nitro Rallycross has revolutionized motorsport. With innovative purpose-built courses, banked turns inspired by the wide-open action of Supercross and short-form, head-to-head competition, Nitro RX creates high-impact, thrill-packed racing. Nitro RX’s custom-built tracks – featuring the biggest jumps seen in motorsports – create unrivalled racing excitement. The full-throttle competition is now set to go global with Nitro Rallycross’ expansion into a full standalone championship series. Nitro RX is also adding Group E, an electric circuit featuring the all-new FC1-X, the most powerful Rallycross vehicle ever built. For more information, visit NitroRallycross.com.
ABOUT INSTA360
Founded in 2015, Insta360 makes boldly innovative cameras that help people capture and share their lives. Insta360 is redefining what's possible with action cameras with the pocket 360 action cam Insta360 X3, the interchangeable lens action cam Insta360 RS and the tiny 27-gram action cam Insta360 GO 2. Powered by AI technology, the brand's mobile and desktop editing software makes creating content effortless. For professionals, Insta360 also makes a range of ultra-high-resolution VR cameras, including Insta360 Pro 2 and Titan, a premium 6K 360 camera, Insta360 RS 1-Inch 360, and an AI-powered 4K webcam, Insta360 Link. To bring bold video ideas to life, Insta360 sponsors creators around the world through the Think Bold Fund. For more details visit: https://www.insta360.com/.
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